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Brand: Kazuo Fukushima Project: Packaging Tag: Packaging Date: Sunday, 26 October 2025

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

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Brand: Kaoru Mizuno Project: Wine Packaging Tag: Packaging Date: Saturday, 25 October 2025

Chandon Rose 2020

Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.

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Brand: PepsiCo Design and Innovation Project: Beverage Tag: Packaging Date: Friday, 24 October 2025

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

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Brand: Evgeniya Abramova Project: Baby Friendly Cleaning Product Tag: Packaging Date: Thursday, 23 October 2025

Boo

Boo is a packaging design for a line of cleaning products intended for homes with young children. The line includes a gel for washing children's dishes and toys with chamomile extract, a floor cleaning gel with aloe vera extract and a bathroom spray with tea tree extract. The products are based on natural ingredients, without dyes and fragrances. Each plastic bottle carries a shrink sleeve label in pale colors. Illustrations of microbes appear on the labels, and each product shows a different microbe. Clear areas of the bottle suggest that germs are wiped away.

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Brand: Piti Amornlertwattana Project: Branding and Packaging Tag: Packaging Date: Wednesday, 22 October 2025

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Brand: Pufine Creative Project: Red Wine Tag: Packaging Date: Tuesday, 21 October 2025

Shangri La

Shangri La is a packaging design for a series of three red wines. The labels use traditional Oriental ink painting textures to suggest the flow of wine and the trunk of an old vine. Placed side by side, the three packages form one winding trunk. Each package carries an animal from the producing area: a butterfly for air, a fish for water and a pika for soil. The labels are made of kapok paper with a rough surface, and embossing forms the texture of old bark. The design draws attention to traditional art and to the natural environment.

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