A Design Company - Good Design News and Inspiration

Brand: Yuta Takahashi Project: Packaging Tag: Packaging Date: Wednesday, 25 March 2026

Botchan Ressha

Miltos Botchan Ressha is a chocolate package created for a collaboration between a locomotive with more than 130 years of history and a chocolatier. The box is made of deep green fine paper, a color that refers to the train livery and to matcha chocolate. The locomotive is reproduced with matte black foil stamping, based on photographs of the actual train. The logo and the product name are stamped with matt gold foil. The chocolate is engraved with a route map drawn as a maze. An attached card explains each stop and the route.

Continue reading about Botchan Ressha Packaging

Brand: Wen Liu Project: Alcoholic Beverage Packaging Tag: Packaging Date: Tuesday, 24 March 2026

Gogoon

Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.

Continue reading about Gogoon Alcoholic Beverage Packaging

Brand: PepsiCo Design and Innovation Project: Beverage Tag: Packaging Date: Monday, 23 March 2026

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

Continue reading about Game Fuel Beverage

Brand: Zhu Hai Project: Packaging Tag: Packaging Date: Sunday, 22 March 2026

Xijiu Silk Road Liquor

Xijiu Silk Road Liquor is a packaging design for a Jiang-flavor liquor collection that commemorates the Silk Road. The bottle is made of polished porcelain and carries ten porcelain paintings of ten landmarks along the Silk Road. A gilt ribbon inspired by silk wraps around the bottle body and follows the route linking the ten landmarks. The cap is based on the form of an imperial jade seal. The set is presented in a faux leather box with bronze pins and a handle. A double inner layer opens to display the ten landmark scenes.

Continue reading about Xijiu Silk Road Liquor Packaging

Brand: Zhu Hai Project: Packaging Tag: Packaging Date: Saturday, 21 March 2026

Jiangshiguo State Liquor

Jiangshiguo State Liquor is a packaging design for a limited collection of jiang-flavor Chinese liquor. The bottle carries a raised relief of mountain trend lines and golden dots, which symbolize the lands and rivers of China. The surface color shifts from light blue to ink blue, suggesting a blue sky and green mountains. Auspicious clouds and a Loong figure are illustrated on the two sides. The cap is made of solid wood and metal, showing wood grain and gilding. The relief follows ergonomics, so the bottle is easy to hold. The package is opened by pulling.

Continue reading about Jiangshiguo State Liquor Packaging

Brand: China Resources Snow Breweries Project: Packaging Tag: Packaging Date: Friday, 20 March 2026

Snow Zero

Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.

Continue reading about Snow Zero Packaging