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Apollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!
Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.
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Meama Dropper is a vending machine for coffee capsules, made for offices and business centres. The machine holds between 810 and 1290 capsules in six modular mechanisms, one for each blend. Capsules of 37 mm and 51 mm diameter can be combined, and the configuration is changed with a screwdriver in a few minutes. Tempered glass keeps the contents visible, so the condition of the capsules can be checked. Orders are placed through a mobile application by scanning a QR code. If a capsule is not delivered, the payment is returned automatically.
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Constellation is a limited edition packaging design for collectible lighters. The packaging lights up through small dots on its surface, and the lights can be turned on one by one to form different zodiac signs. At the end of the effect, the lights slowly fade in and out. The light effect is rechargeable with a USB cable and lasts twelve hours when fully charged. The lighters hold onto the inner packaging with magnets, so the box can also be used as a display. A hidden triangular bar folds out at the back to make the packaging stand upright. Paper is the main material used.
Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.
The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.