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Transforming water drinking from a boring routine to an exciting and flavourful experience. A new health beverage that perfectly describes the simple concept of infused water. The combination of bright colors and fluidlike forms strengthen the concept of flavour and refreshment. In the meanwhile the notions of wellness and youthfulness are communicated clearly throughout the composition.
Nongfu Spring Mix is a limited gift box created for milk tea sold through online stores. The box is shaped as a red tiger face to mark the Chinese Year of the Tiger. The eyes of the tiger are replaced by whirl shapes taken from the inner pack, which refer to the mixing of real milk and tea. When the box is held, the hands of the consumer sit right above the tiger face, which creates a playful interaction. The concept is based on a well known Chinese nursery rhyme about beating a tiger. The box is made of paper with gloss lamination.
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
Shadlee is a juice packaging series created for eight fruit flavors, including pineapple, mango and sour cherry. Each carton measures 45 mm in width, 45 mm in depth and 130 mm in height. The graphics are drawn by hand in a cubism style, then scanned and completed on a computer. Flat colors are used because the flexography printing method does not allow gradients. Each package shows a fantasy face with details such as leaves, fruits, musical instruments or sports items. The color of each package is related to its flavor.
The design of Bagua Koi box is not only floating on the surface. As a part of the gift, the gift box is designed as a symbol of precious blessing with a profound connotation of Chinese culture. The designer gained the inspiration from Chinese Koi culture and Bagua culture which both convey a precious blessing for being auspicious and wealthy, coordinating the cultural characteristic of banking industry.
Loacker Rebrand is a packaging and brand identity system created for a historic food company known for wafers and chocolate products. The logo takes the form of a coat of arms that includes Mount Sciliar, a reference to the family name, the roots and the surrounding nature. Each product family is presented with a clear description of the recipe and the ingredients. The hierarchy of the packaging elements has been redefined and the product images are realistic. A code on the back of each pack links to further information about the brand and the item.