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Brand: Peng GuoZhi Project: Packaging Of Rice Tag: Packaging Date: Tuesday, 12 May 2026

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Brand: Idea Design Project: Olive Oil Dispenser Tag: Packaging Date: Monday, 11 May 2026

Hen

The gourmet olive oil dispenser, a compact and iconic addition to the Soso family. Meticulously crafted for durability and reusability, it boasts a unique integrated opening and closing mechanism. Made from ceramic and sourced from local artisans in Andalusia and the Spanish Levant, it exudes the essence of Spanish cultural heritage with its tactile finish and aesthetic elegance. The innovative stopper ensures hermetic sealing and effortless pouring with a simple twist, eliminating the hassle of removal.

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Brand: PepsiCo Design and Innovation Project: Food Packaging Tag: Packaging Date: Sunday, 10 May 2026

Lays Dungeons and Dragons

Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.

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Brand: Graphasel Design Studio Project: Beverage Packaging Tag: Packaging Date: Saturday, 9 May 2026

Furmint Vodka

Furmint Vodka is a packaging design for a vodka made from grapes. Seven Hills Distillery produces only 800 to 1000 bottles a year, so the vodka is an artisan product. The packaging reflects the purity of the spirit and its grape base. Simple typography on the offset printed front label gives a clean appearance. A screen printed illustration on the glass evokes a grape leaf in a contemporary way. When the bottle is full, the liquid acts as a lens and adds depth to the fine details. The bottle measures 340 mm in height and 80 mm in width.

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Brand: Laizhou Distillery Project: Packaging Tag: Packaging Date: Friday, 8 May 2026

Ling Lie Vodka

Ling Lie Vodka is a bottle packaging design created for a white spirit produced in Qionglai, Sichuan. The form is inspired by the Xiling Snow Mountains, where the raw materials originate. A corrugated texture recalls rock surfaces and Chinese ink painting. The bottle is made of highly translucent crystalline white glass, with a screen printed cap and a label finished with gold and silver stamping on environmentally friendly paper. Slim curved lines improve grip, and the slender neck limits the air entering the bottle, so the spirit can be stored and served several times.

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Brand: BA Studio Project: Commemorative Liquor Tag: Packaging Date: Thursday, 7 May 2026

Guijiu Zodiac Series

Guijiu Zodiac Series is a commemorative liquor package created for the Chinese Year of the Dragon. The form is inspired by ancient Chinese ceramic vessels with a double-ear structure. The bottle is made of crystal glass paired with metal parts, in contrast to the ceramic containers commonly used for high-end Chinese liquor. A dragon illustration in ink is printed on the label, and a metal dragon-shaped component on the cap serves as the opening mechanism. The bottle measures 240 mm in height and 110 mm in length and width.

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