A Design Company - Good Design News and Inspiration

Brand: China Resources Snow Breweries Project: Packaging Tag: Packaging Date: Thursday, 23 July 2026

West Lake Beer

West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.

Continue reading about West Lake Beer Packaging

Brand: W Design Bureau Project: Packaging Tag: Packaging Date: Wednesday, 22 July 2026

Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

Continue reading about Fabrika Coffee Packaging

Brand: MAHO SEKIZUKA Project: Sake Packaging Tag: Packaging Date: Tuesday, 21 July 2026

Utsuroi

The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.

Continue reading about Utsuroi Sake Packaging

Brand: Ziqiong Li Project: Apple Packaging Design Tag: Packaging Date: Monday, 20 July 2026

To Meet

This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.

Continue reading about To Meet Apple Packaging Design

Brand: Gajdos Gajdos Project: Beverage Packaging Tag: Packaging Date: Sunday, 19 July 2026

Seven Hills Whisky

The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.

Continue reading about Seven Hills Whisky Beverage Packaging

Brand: Yangchao Wu Project: Brand Product Packaging Tag: Packaging Date: Saturday, 18 July 2026

Colorful Zhangzhou

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

Continue reading about Colorful Zhangzhou Brand Product Packaging