A Design Company

A Design Company

A Design Company featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design and Innovation
Drink Packaging
Saturday, 20 August 2022

7UP Global Brand Refresh

The 7UP refresh, available outside the United States, was completed to reference the brand’s history in a bold and contemporary way. The visually rich and engaging brand platform tells a unique and totally 7UP story. The brand tagline, Feels Good to be You, was brought to life in a unique and ownable way, full of confidence and swagger, in order to be more relevant to today’s consumer. Powerful product photography highlights refreshment, and quirky lifestyle shots communicate playful cleverness, along with a nod to the illustrative legacy of 7UP.

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PepsiCo Design and Innovation
Beverage Packaging
Friday, 19 August 2022

7UP Vintage Pack 2018

The 7UP vintage cans, available outside the US, were created in collaboration with artists worldwide. The challenge was to extend the brand’s 2018 refresh and drive incremental sales, so the vintage pack program was developed to highlight 7UP’s quirky legacy. 7UP has always celebrated individuality and non-conformity in its own way. Referencing its history, the team created a visually rich and engaging platform. Each piece of artwork was inspired by the people, culture, and aesthetic of 7UP over the decades. Fido Dido is a trademark of Fido Dido Inc., used with permission. All rights reserved.

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PepsiCo Design and Innovation
Packaging
Thursday, 18 August 2022

Imagine Snacks

IMAG!NE is all about re-thinking snack foods and re-imagining snack time. IMAG!NE carries a playful and spontaneous aesthetic reminiscent of elementary school crafting and creativity. All the visual elements were built from construction paper and scissors, including a full typeface. The lettering and layouts were all done by hand for the packaging, display cases, website and other brand materials. The branding even extends to the shipping boxes that offer opportunities for kids to let their imaginations run wild and create new worlds out of cardboard.

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Valerii Sumilov
Sparkling Wines Label
Wednesday, 17 August 2022

Flash

The task was to produce a design which will combine different traits like modern and fashionable, as well as conventional and trendy. Furthermore, it was important to proportionally combine trends, to use the classical Italian style and latest printing techniques. While looking at this product for the first time consumer should be able to feel the style, soul and glorious design heritage of Italian mind. The necklace label forms the unique pyramid-shape design.

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forceMAJEURE Design
Hair Care
Tuesday, 16 August 2022

The Good Stuff

The Good Stuff is the new innovative range of no-rinse conditioners, each consciously tailored for different hair types and packed full with essential nutrients. For the brand’s inception, forceMAJEURE Design designed the range's packaging, developed its core messaging and identity system. The agency's priority: simplifying and elevating millennial women's haircare routine while delivering an eco-friendly solution. The product range is 100% recycled and 100% recyclable.

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Valerii Sumilov
Wine Label
Monday, 15 August 2022

Villa Degli Olma

The every drop of this wine breaths the unique Italian spirit. That was the message that embodies Villa Degli Olma Pinot Grigio packaging design. The traditions of Italian wine packaging were diligently presented in its bottle design with carrying specific details that give the composition a modern and fresh look. It is clearly seen that the straightforward and minimalistic central part of the label plays a role of a kind of foundation for the more expressive elements situated in the lower and upper parts of the label.

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A Design Company features business related designs, such as strategic design, office furniture, office appliances as well as packaging and communications.

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