Durex
As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Continue reading
