A Design Company

A Design Company

A Design Company featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

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Xinjihao Bingdao

Focusing on the position of be naturally formed, Tea Fragrance Oriental, the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. This is a kind of primitive forest Pu'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forests anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu'er tea.

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Precious Pastries

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

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Zao from Xinghua Village

The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.

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Jundao Guiniang

As a high-end Baijiu for purpose of collection and gift, it is positioned in a theme of The horizon of a gentleman is the mountains and rivers in the world, which reflects the fine ecological environment of Baijiu producing areas and gives a sense of be there by applying the impregnation effect produced naturally from the traditional Chinese ink painting that blended the image of the mountains and rivers together like the natural world.

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Hainan Beer

The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.

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