A Design Company

PURE

The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it.

Dependable

Tangible Data

Design and Information Technology have changed the way we live our everyday lives. Development of effective 3D Printing techniques have inspired me to think about a creative methodology for Information Design. My selected projects aim to explore a tangible communication through data-driven fabrication. I hope these practices foster the way we perceive data and eventually create new experiences which allow users to be more engaged with data.

ZEUS

Package designs for chewing gum. The concept of these design is "stimulating sensitivity". Targets of products are males in their twenties, and those innovative designs help them to pick products up at stores instinctively. Main visuals express spectacular world view of natural phenomenon that associate to each flavor. THUNDER SPARK for an argute and electrifying flavor, SNOW STORM for freezing and strong cooling flavor, and RAIN SHOWER for flavor of moisten, juicy and waterly sense.

Kjaer Weis

The design of the Kjaer Weis cosmetics line distills the fundamentals of women’s makeup to its three essential areas of application: lips, cheeks and eyes. We designed compacts shaped to mirror the features they will be used to enhance: slim and long for the lips, large and square for the cheeks, small and round for the eyes. Tangibly, the compacts swivel open with an innovative lateral movement, fanning out like the wings of a butterfly. Entirely refillable, these compacts are purposely conserved rather than recycled.

Panda Liquorice

This design is unique to the brand and the solution is directly influenced by the brand name, Panda. The product is shown in conjunction with the logo to create the face of a panda, giving instant recognition, standout on shelf, and great engagement with consumers.