Nutro Ultra Packaging Rebrand
Inspired by the high-end farm-to-table ‘foodie’ world, clarkmcdowall's distinctive design echoes the visual and verbal language of premium restaurants and clean eating cookbooks. Ultra broke with traditional pet food navigation systems by using the ingredients as a piece of beautiful expression. The packaging substrate with matte and gloss printed accents provides the finishing touch marking Nutro Ultra as an outstanding product of quality.
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