A Design Company

A Design Company

A Design Company featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Hj Lu Yinpiaolaohao

Shanxi Province is one of the most important cradles of Chinese Baijiu culture. This product comes from Shanxi. The brand originated from the Ming Dynasty in 1529 and has a history and culture of over 500 years. The design inspiration comes from the regional characteristics of Shanxi (such as Taihang Mountains), classical architecture of the Ming Dynasty, and furniture; in color matching, color contrast is used to enhance the brightness and contrast of the box and bottle shapes, creating a visual impact. The design style is antique and brings consumers a kind of Eastern classical beauty.

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Zodiac Loong Chinese Baijiu

The Chinese Baijiu packaging is rooted in traditional Chinese culture. The bottle cap features a cap sculpted like the Loong head, with its whiskers functioning as a locking mechanism. This design symbolizes auspiciousness, longevity, and good fortune, making the product ideal for gifting and collecting. The bottle combines a modern matte finish with a traditional Chinese color, and is engraved with traditional Chinese wave patterns. This approach improves the distinctiveness and artistry of this product while helping to promote traditional Chinese culture.

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Moutai Prince

This packaging design focuses on aesthetic expression while exploring deep cultural connotations, infusing the product with rich cultural heritage and emotional value. The bottle presents an illustration named Timeless Heritage, meticulously embossed to enhance its 3D effect and visual layering. The golden hue of the liquor being poured by the deity symbolizes liquid gold, representing preciousness and refinement. The outer box features borders adorned with Ruyi motifs, cloud patterns, and an illustration of five cranes, collectively conveying wishes for longevity, prosperity, and health.

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Pepsi Electric 2024

Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.

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Solid Order

Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.

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Mountain Dew Hard Dew 2024

Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The lively U.S. design took inspiration from biker tattoos, a jumping off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready to drink alcoholic beverage. For passionate Dew drinkers with a taste for fun, designers redefined the meaning of Do the Dew by giving adults the chance to say hard yes to Hard Dew.

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