Changyu is a top-ranking well-known winery brand in China. Even though brandy belongs to its secondary product line, the client is still the leading domestic brandy producer with profound influence and a long-lasting reputation since last century. We are entrusted to rebuild the whole branding image and reshape the product line so that the price of certain products can be upgraded with production cost and modern consumption phycology, where consumers no longer look for cheaper price.
The product itself was born from long and persistent journey towards the last evolution of beer when the distillate of beer was purified. It's the last step between beer and high volume spirit. For such a unique product creators needed different solution. From the very beginning the concept of evolution was in mind and inspiration came from Apes theory. Each label design has unique character. It’s really tricky to distinguish whether the character is an ape or a human. To highlight the label additional technologies such as gloss black 3D silkscreen print and metallic prints were chosen.
Changyu is a prestigious winery brand in China with history of over 120 years. Changyu Cellar Storage is a new series of its brandy products. We extracted a main visual element from the brand’s founder, Mr. Zhang Bishi, into an eye-catching capital letter of Z on the bottle, which stands for both the founder and the brand, uniquely featuring its insight of history.
The project of compound design for Sintagma trademark stands out from all the other competitors products. The very meaning of Sintagma was the base concept of the label design and its base idea. Sintagma is an inclined dash in linguistics and it was put to the concept as a cornerstone element. This single central concept of the label fully emphasizes this idea gently combining, articulating and mixing different elements and parts of a design.
The every drop of this wine breaths the unique Italian spirit. That was the message that embodies Villa Degli Olma Pinot Grigio packaging design. The traditions of Italian wine packaging were diligently presented in its bottle design with carrying specific details that give the composition a modern and fresh look. It is clearly seen that the straightforward and minimalistic central part of the label plays a role of a kind of foundation for the more expressive elements situated in the lower and upper parts of the label.
There are different major leaders on the alcohol market in Ukraine. On of them is the Bolgrad company. Its alcoholic products have been always stood out from their main competitors. This charming and unique design will undoubtedly be caught by the eyes of the consumers and this will make them to take the bottle and examine it. Special techniques and technologies have been used to give the product a unique tactile and visual effect. As a result client will have a strong seduction to hold it in his hands.