Happy Ginger Ale

The designer used illustration to creates four characters represent men, women, elderly men, and children. In the design, each of the characters has their own status in daily life. The characters are holding a beverage can in their hand on the design. The facial expressions of the characters reveal their favorability for the drinks. The designer intends to use illustration design to produce a psychological interaction with the customer directly. The designer tries to encourage people could willing to taste the ginger drink.

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